Take an eco-friendly approach to one of the industry’s top categories.

Writing instruments are a perennial promo favorite. Brand-new Counselor State of the Industry data indicates that the category accounted for nearly 5% of all industry sales in 2023, and “pens” are consistently the top most-searched product in ESP each quarter. Now, with end-buyers demanding more eco-conscious items for their campaigns, suppliers are delivering – check out the sustainable writing instruments featured here, including pens made of sustainable bamboo and pencils made of Forest Stewardship Council (FSC)-certified wood.

Insurance agents are sure to stand out with this bamboo ballpoint/stylus. Can be purchased with gold or silver accents.

The Tri-Stic pen is made of 73% pre-consumer recycled plastic, ideal for eco-conscious events. All three sides, plus the clip, can be imprinted.

Certified by the FSC, this #2 pencil features a brass-colored ferrule and red eraser. Consider schools and community events

The Marcello ballpoint is made of a wheat straw composite and comes in four colors. Pitch to sports teams and trade show exhibitors.

The Eva ballpoint/stylus features a barrel made of recycled paper. Clip comes in four colors. Suggest that professional services companies give them out to new customers.

Made from 40% reclaimed wheat straw, this Zen pen is a sleek and colorful choice for fundraisers and company events. Can be purchased in five colors.

The plantable Sprout Pencil is made of sustainable wood and, once planted, grows into a cherry tomato, basil or cilantro plant. Well suited for garden centers and nurseries.

This click-action pen has a biodegradable cardboard barrel and bamboo clip. A perfect branding match for nature centers.

The Olivia twist-action ballpoint is made of a wheat straw blend and has chrome accents, metal clip and stylus. Comes in five colors.

Staff and volunteers at nonprofit organizations, particularly those with an environmental mission, will appreciate these bamboo ballpoints.